Haters Love Too /
Haters Love Too /
Haters Love Too /
2025
Website featured in The FFW Magazine: built a fashion-forward digital storefront with smooth transitions and clean typography.
Category:
Pixel-Perfect Atelier E-commerce Web Design.
Client:
Haters Love Too
Duration:
6 – 7 Weeks
Location:
São Paulo, Brazil
Problem Statement
The challenge was to translate the brand’s raw, avant-garde essence into a digital experience, expanding its reach beyond physical circles and connecting with a broader, global audience without losing its identity. My approach was to design a website that breathes the brand’s core, raw, elegant, and defiant. I focused on crafting visuals and interactions that reflect its founding message, a celebration of contrast, individuality, and disruption.
Solution
The solution was a fully custom no-code website, built pixel by pixel, integrated with a responsive e-commerce platform, where every element was intentionally placed to echo the brand’s spirit, creating an online presence as visceral and handcrafted as the pieces themselves.
Imagery
The imagery features studio-shot photographs combined with avant-garde, brutalist, and sophisticated components that embody the brand’s aesthetic. These components evoke feelings of boldness, intrigue, and refined rebellion. The color palette was carefully selected to respect accessibility standards while staying true to the brand’s visual identity.
Result
This approach helped the brand reach a wider audience, significantly increasing its visibility and strengthening its global presence. As a result, sales grew by 80%, successfully bringing the brand’s unique identity to life on an international scale.
Problem Statement
The challenge was to translate the brand’s raw, avant-garde essence into a digital experience, expanding its reach beyond physical circles and connecting with a broader, global audience without losing its identity. My approach was to design a website that breathes the brand’s core, raw, elegant, and defiant. I focused on crafting visuals and interactions that reflect its founding message, a celebration of contrast, individuality, and disruption.
Problem Statement
The challenge was to translate the brand’s raw, avant-garde essence into a digital experience, expanding its reach beyond physical circles and connecting with a broader, global audience without losing its identity. My approach was to design a website that breathes the brand’s core, raw, elegant, and defiant. I focused on crafting visuals and interactions that reflect its founding message, a celebration of contrast, individuality, and disruption.
Solution
The solution was a fully custom no-code website, built pixel by pixel, integrated with a responsive e-commerce platform, where every element was intentionally placed to echo the brand’s spirit, creating an online presence as visceral and handcrafted as the pieces themselves.
Imagery
The imagery features studio-shot photographs combined with avant-garde, brutalist, and sophisticated components that embody the brand’s aesthetic. These components evoke feelings of boldness, intrigue, and refined rebellion. The color palette was carefully selected to respect accessibility standards while staying true to the brand’s visual identity.
Solution
The solution was a fully custom no-code website, built pixel by pixel, integrated with a responsive e-commerce platform, where every element was intentionally placed to echo the brand’s spirit, creating an online presence as visceral and handcrafted as the pieces themselves.
Imagery
The imagery features studio-shot photographs combined with avant-garde, brutalist, and sophisticated components that embody the brand’s aesthetic. These components evoke feelings of boldness, intrigue, and refined rebellion. The color palette was carefully selected to respect accessibility standards while staying true to the brand’s visual identity.
Result
This approach helped the brand reach a wider audience, significantly increasing its visibility and strengthening its global presence. As a result, sales grew by 80%, successfully bringing the brand’s unique identity to life on an international scale.
Result
This approach helped the brand reach a wider audience, significantly increasing its visibility and strengthening its global presence. As a result, sales grew by 80%, successfully bringing the brand’s unique identity to life on an international scale.
PROJECTS
WORKS (05)
“Attractive things work better.” - Don Norman in The Design of Everyday Things
PROJECTS
“Attractive things work better.”
PROJECTS
“Attractive things work better.” - Don Norman in The Design of Everyday Things
More Works /
More Works /
More Works /
une vie plastique
une vie plastique
(01)
Experimental Interface Composition
une vie plastique
une vie plastique
(01)
Experimental Interface Composition
une vie plastique
une vie plastique
(01)
Itáu
Itáu
(04)
Multidevice Banking Redesign.
Itáu
Itáu
(04)
Complete UX Case, Multidevice Banking Experience Redesign.
Itáu
Itáu
(04)
Design Philosophy
FAQ(01)
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Design Philosophy
Design is how it works.
Design Philosophy
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
FAQ.
Defining expectations through strategic
alignment and honest answers.
01
What is your background?
02
What is your core expertise?
03
How do you integrate AI into your workflow?
04
How do you approach product scalability?
05
Do you only work in Framer?
06
Can you handle both design and build?
07
What types of projects do you usually work on?
08
What’s your process like?
What is your background?
What is your core expertise?
How do you integrate AI into your workflow?
How do you approach product scalability?
Do you only work in Framer?
Can you handle both design and build?
What types of projects do you usually work on?
What’s your process like?
What is your background?
What is your core expertise?
How do you integrate AI into your workflow?
How do you approach product scalability?
Do you only work in Framer?
Can you handle both design and build?
What types of projects do you usually work on?
What’s your process like?