End-to-End

Product

UI/UX

Web

User-centered digital products

Strong visual direction

Functional clarity.

Experience first, form always.

ENTTO

ENTTO

ENTTO

SAMUEL FELIPE
ABOUT (01)
UI/UX, WEB & PRODUCT DESIGNER, NO-CODE SPECIALIST AND DESIGN STRATEGIST
SAMUEL FELIPE
UI/UX, WEB & PRODUCT DESIGNER
SAMUEL FELIPE
UI/UX, WEB & PRODUCT DESIGNER, NO-CODE SPECIALIST AND DESIGN STRATEGIST
Me
Me
Me

Experimentalism Lover

UI/UX & Web Designer

Head of Product Design

Curated Creative

9+ years shaping digital form through user-centered UI/UX, editorial design, and provocative visuals.

Projects
WORKS (05)
“Attractive things work better.” - Don Norman in The Design of Everyday Things
PROJECTS
“Attractive things work better.”
Projects
“Attractive things work better.” - Don Norman in The Design of Everyday Things

Evidence that logic and beauty are not mutually exclusive. This gallery showcases product leadership focused on clarity, scalability, and the uncompromising visual standards of modern digital culture.

STRATEGY & EXECUTION
CAPABILITIES (04)
HIGH PERFORMANCE. ALIGNED WITH BUSINESS LOGIC AND VISUAL PRECISION.
STRATEGY & EXECUTION
SCALABLE VISUAL LOGIC
STRATEGY & EXECUTION
HIGH PERFORMANCE. ALIGNED WITH BUSINESS LOGIC AND VISUAL PRECISION.

Services

(4)

Precise

Structured

Focused

Visual Language

Precise

Structured

Focused

Visual

01

Product Strategy

Defining the product logic and roadmap. I align business goals with user needs to ensure every design decision has a clear, measurable purpose.

02

UI/UX Design

Architecting high-fidelity interfaces focused on cognitive load and accessibility. Delivering seamless journeys that drive measurable user retention.

03

Web Publishing

Deploying high-performance websites through no-code infrastructure. Ensuring speed and SEO while maintaining total design integrity.

04

End-to-End

Adapting to project scale: leading cross-functional teams for complex systems or delivering turnkey, high-end websites as a solo independent lead.

Product Strategy

Defining the product logic and roadmap. I align business goals with user needs to ensure every design decision has a clear, measurable purpose.

UI/UX Design

Architecting high-fidelity interfaces focused on cognitive load and accessibility. Delivering seamless journeys that drive measurable user retention.

Web Publishing

Deploying high-performance websites through no-code infrastructure. Ensuring speed and SEO while maintaining total design integrity.

End-to-End

Adapting to project scale: leading cross-functional teams for complex systems or delivering turnkey, high-end websites as a solo independent lead.

Product Strategy

Defining the product logic and roadmap. I align business goals with user needs to ensure every design decision has a clear, measurable purpose.

UI/UX Design

Architecting high-fidelity interfaces focused on cognitive load and accessibility. Delivering seamless journeys that drive measurable user retention.

Web Publishing

Deploying high-performance websites through no-code infrastructure. Ensuring speed and SEO while maintaining total design integrity.

End-to-End

Adapting to project scale: leading cross-functional teams for complex systems or delivering turnkey, high-end websites as a solo independent lead.

PERSONAL
BIO (02)
Obsessed with digital craft since 14. This is what I do.
PERSONAL
Obsessed with digital craft since 14.
PERSONAL
Obsessed with digital craft since 14. This is what I do.
Man Back Pose
Man Back Pose
Man Back Pose
Black Man
Black Man
Black Man
Woman
Woman
Woman

Architecting systems on the edge of editorial design and technical precision. Delivering performance by balancing raw aesthetics with the complexities of scale. 

Architecting systems on the edge of editorial design and technical precision. Delivering performance by balancing raw aesthetics with the complexities of scale. 

Translating visual intent into functional, scalable products. Focusing on technical viability and business impact to deliver refined interfaces that perform under the rigors of real-world competition.

BACKGROUND
EXPERIENCES (04)
I LOVE MY WORK
BACKGROUND
I LOVE MY WORK
BACKGROUND
I LOVE MY WORK

T

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T

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T

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Bottle of Wine

Global

Creative Collabs

Studio

Creative Partnerships

Global

Collabs

Studio

Partners

Walo

2025 – present

Head of Product Design

Florida

Violentto

2017 – present

Creative Generalist

Worldwide

Quebra.Studio

2025 – 2026

Contract Web Designer

São Paulo

Vai Vinho

2021 – 2024

Senior Graphic Designer

Lisboa

Walo

2025 – present

Head of Product Design

Florida

Violentto

2017 – present

Creative Generalist

Worldwide

Quebra.Studio

2025 – 2026

Contract Web Designer

São Paulo

Vai Vinho

2021 – 2024

Senior Graphic Designer

Lisboa

Walo

2025 – present

Head of Product Design

Florida

Violentto

2017 – present

Creative Generalist

Worldwide

Quebra.Studio

2025 – 2026

Contract Web Designer

São Paulo

Vai Vinho

2021 – 2024

Senior Graphic Designer

Lisboa

Certifications And Recognitions
THANK YOU (04)
Selected Honors
Certifications And Recognitions
THANK YOU
Certifications And Recognitions
Selected Honors

Honors

(5)

Creativity

Interfaces

Experience

Strategy

2026

Recognition

Officially certified as a Framer Expert. Special thanks to Ellie and the Framer Creators team for the recognition.

FramerLogO

2026

Recognition

Featured artist and curated talent within the international we[dot]art collective, recognized for a distinct creative signature.

WeDotArtLogo

2025

Certification

Vetted by IBM for proficiency in User Experience Design through their global certification standards.

IBMlogo

2025

Certification

Recognized by the British School of Creative Arts & Technology for professional-grade application of Figma workflows.

EBAC logo

2024

Certification

Accredited by Google, validating professional-grade expertise in user-centered design and interface principles.

Google logo

2026

Recognition

Officially certified as a Framer Expert. Special thanks to Ellie and the Framer Creators team for the recognition.

Framer Logo

2026

Recognition

Featured artist and curated talent within the international we[dot]art collective, recognized for a distinct creative signature.

WeDotArtLogo

2025

Certification

Vetted by IBM for proficiency in User Experience Design through their global certification standards.

IBMlogo

2025

Certification

Recognized by the British School of Creative Arts & Technology for professional-grade application of Figma workflows.

EBAC logo

2024

Certification

Accredited by Google, validating professional-grade expertise in user-centered design and interface principles.

Google logo

2026

Recognition

Officially certified as a Framer Expert. Special thanks to Ellie and the Framer Creators team for the recognition.

Framer Logo

2026

Recognition

Featured artist and curated talent within the international we[dot]art collective, recognized for a distinct creative signature.

WeDotArtLogo

2025

Certification

Vetted by IBM for proficiency in User Experience Design through their global certification standards.

Woman Zoom Shot

2025

Certification

Recognized by the British School of Creative Arts & Technology for professional-grade application of Figma workflows.

2024

Certification

Accredited by Google, validating professional-grade expertise in user-centered design and interface principles.

Man Casual

Clients

(3)

(5)

(5)

PARTNERS, CLIENTS & CASES.
TOGETHER (05)
WE DID SOMETHING BIG
PARTNERS, CLIENTS & CASES.
WE DID SOMETHING BIG
PARTNERS, CLIENTS & CASES.
WE DID SOMETHING BIG
Design Philosophy
FAQ (07)
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Design Philosophy
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Design Philosophy
Design is how it works.

FAQ.

Defining expectations through strategic
alignment and honest answers.

01

What is your background?

02

What is your core expertise?

03

How do you integrate AI into your workflow?

04

How do you approach product scalability?

05

Do you only work in Framer?

06

Can you handle both design and build?

07

What types of projects do you usually work on?

08

What’s your process like?

What is your background?

What is your core expertise?

How do you integrate AI into your workflow?

How do you approach product scalability?

Do you only work in Framer?

Can you handle both design and build?

What types of projects do you usually work on?

What’s your process like?

What is your background?

What is your core expertise?

How do you integrate AI into your workflow?

How do you approach product scalability?

Do you only work in Framer?

Can you handle both design and build?

What types of projects do you usually work on?

What’s your process like?

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